Business is a little slow at Lou’s Fine Shoes, so Lou decides to have a sale. On Friday, Lou increases all of Thursday’s prices by 10 \%. Over the weekend, Lou advertises the sale: “Ten percent off the listed price. Sale starts Monday.” How much does a pair of shoes cost on Monday that cost \$ 40 on Thursday?
Answer Choices
A. \$ 36
B. \$ 39.60
C. \$ 40
D. \$ 40.40
E. \$ 44